It means that a page's code could soon act more as a set of suggestions for how browsers should present its content, not a blueprint to be followed as closely as possible. The company plans to let iPhone users who update to iOS 9 (the new iPhone operating system) block all ads seen through the phones Safari web browser.
That's a big change that goes well beyond ad-blocking. Letting people turn it on by default means they could visit pages and never see the original versions. Safari has offered the reader view as an option since 2010, but traditionally you've had to load a page before you can turn the option on. The page's prescribed fonts and color scheme get thrown out as well. Use Tab Groups to save and organize your tabs. Many of the new Safari 15 features are now available in Safari Technology Preview 126: Streamlined tab bar.
#Apple safari update ads software
In addition to blocking cookies that could be used to track people across sites, the company will also give users the choice to display only the main content of a page, throwing out not just ads but extras like lists of "related stories" and other enticements to stay on a particular site. If you already have Safari Technology Preview installed, you can update in the Software Update pane of System Preferences on macOS.
Google may be hoping that stripping out the worst ads will eliminate the impetus to download much stronger third-party ad blockers that also block its own ads and tracking.Īpple, which doesn't depend on advertising revenue, is taking a more radical approach. At the company’s annual Worldwide Developer Conference (WWDC) keynote on June 7, Apple unveiled a. Google only plans to block ads on pages that feature types of ads identified by an ad-industry trade group as the most annoying. Understanding Apple iOS 15’s ‘Private Relay,’ ‘Hide My Email’ & other privacy updates. But the search giant may be engaging in a bit of online judo. It might seem weird for Google, one of the world's largest advertising companies, to build an ad-blocking tool right into one of its core products.
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